Document Type : Original Article
Authors
1
Professor, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd, Iran.
2
PhD student in Economic Sociology and Development, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd, Iran
3
MA in Sociology, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd,
10.22080/sod.2025.30246.1026
Abstract
Background: In recent years, changes in Iranian women's clothing, especially in religious cities such as Yazd city, have become one of the clear signs of cultural and social transformation. In the meantime, fashionism, as a social and cultural phenomenon, plays an important role in redefining women's individual and collective identity. This study aimed to investigate the relationship between fashionism and the type of clothing worn by women in Yazd city.
Methods: The present study is a descriptive-survey study. The statistical population was women aged 15 to 65 in Yazd city, and multistage cluster sampling was conducted with 500 questionnaires. The researcher-made questionnaire was confirmed to have face and content validity, and its reliability was calculated with Cronbach's alpha of 0.86 for hijab and fashionism of 0.75. The data were analyzed with SPSS software and Pearson's, variance, regression, and t-tests.
Findings: A significant relationship (r=0.310) was observed between age and type of clothing. Also, the average type of clothing and hijab was higher in housewives than in employed women. The correlation coefficient between fashion orientation and the amount of hijab (r=-0.331) was obtained.
Conclusion: The findings show that variables such as age, education, and income are factors affecting the type of clothing and hijab, and fashion orientation has an inverse relationship with the tendency to traditional clothing. These results can be explained within the framework of the theories of Georg Simmel, Goffman, and Bourdieu; meaning that the choice of the type of clothing is not only a function of cultural and religious values, but also a reflection of the individual's effort to socially differentiate and represent his or her identity in the context of a transitional society. Therefore, cultural planning and conscious education about clothing style can be effective in balancing traditional values and modern trends.
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